This weekend we went to a function at a resort. In our room was a next-generation, multi-blade razor.
The package was a nifty travel case, there were several coupons for more blades and special smell’um. This was the marketing that made Gillette King! I was enjoying the care some marketer had taken to get me to switch products, and looking forward to trying the new technology.
The next day I tried to use the razor. It had all the finesse of a towed array. I pushed it, I pulled it, I bent it, no matter what I did, it couldn’t get a clean shave. Forget the burns and the nose, a man could lose a finger.
Later I started wondering, how did such a poorly designed product get such high quality marketing? At some point, didn’t the marketing guy go to the team and say, “I can’t shave with this thing. What can we do?”
What would a responsible team lead do when he finds out the product isn’t competitive?
Is there such a thing as a team lead who doesn’t have experience with the product?
What is your responsibility to the investors when you find yourself in a boondoggle?
What do you when your project isn’t right?
Please join us for:
Talk Your Business - How to make more and better sales right away! Wednesday, November 10th, 7:15am to 8:30, Intelligent Office, Rockville, and
How to Scale Your Organization - Build, Borrow, or Buy? Thursday, December 9th, 7:15am to 8:30, Intelligent Office, Rockville
Levels of marketing magic, the placebo effects of desire - ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo ...