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Wednesday, August 11, 2010

The Social Economy

Can I get an “Amen” that the economy is slightly askew? Are you spending time wondering what is going on? Here are some emerging patterns that might help.

Daemon/Freedom™  is one story in two books about our economy if it was based on social rather than economic resources. It’s also a good shoot ’em up. Actually, the action makes the new thinking easier to understand…and makes me realize we are seeing parts of a social economy already.

Hippie 2.0  is a raucous blog, many posts daily from a phalanx of talented writers. I never know what to expect, but I haven’t read anything unimportant since I subscribed.

Which gets me to Social Capital: The Value Game  a recent video on Hippie 2.0 Wow! It’s a 12 minute video that shows the steps to create a social value leveraged economic model. The video is short, and not hard to understand, and it explains many things that I see today.

Doc Searls  one of the authors of The Cluetrain Manifesto, the book that predicted and then started Web 2.0, has been working on the Project VRM  to “provide customers with both independence from vendors and better ways of engaging with vendors.”

All these smart blind men are describing an important elephant that I suspect may become our dominant reality…soon.

Can you add some light to the discussion?

On Wednesday, August 18th, Sales Lab is presenting How To Scale Your Organization…Build, Borrow, or Buy? 7:15 am, in Rockville, and Front End Selling at noon for the Mount Vernon Lee Chamber of Commerce, Alexandria. Both events are free. Details and registration are available at