Inbound Marketing – Get found using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah is a fast, two hour read with a lot of good points.
We differ about building websites, blogs, LinkedIn, and generating followers, but our differences are not antagonistic, more matter of emphasis, like the blind men describing the elephant.
They also go deep into using Facebook for business marketing, using Digg, and winning with StumbleUpon.
Best things I learned,
1. Make your primary web presence a hub for the group you are trying to attract. Whether it is a website, a blog, a fan page, you want to make it frequently changing, and build it so that changes can be sent to your followers.
2. Design the site so the changes can be posted by the writers, and not have to be sent through IT. This allows for tests and frequent editing.
3. Website Grader, their free online analysis of your website, blog, whatever you are using.
Which Web 2.0 books and blogs are you liking?
"Hit the red button" - Everyone on your team should have one. When we hit the button, it instantly alerts the CEO or someone who willingly takes responsibility for what happens n...