Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation.
“What is it that’s really scarce in the Internet economy?” And the answer is attention. [Psychologist] Herb Simon recognized this many years ago. He said, “A wealth of information creates a poverty of attention.”
Interview transcript and video published in the McKinsey Quarterly
Better Prospect Intelligence: What B2B Marketers Can Learn from Blind Men - MENG brings you a new article by: Scott Hornstein "Better Prospect Intelligence: What B2B Marketers Can Learn from Blind Men" by B2P Partners' Scott Horn...