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Thursday, December 17, 2009

The Value of Commenting

We had a fun presentation last week, “Building Your Social Media Platform” at the Leadership Breakfast of Maryland. As part of the presentation, we asked participants to post on my blog, Through The Browser. So far we have 13 comments.
One of the organizers expected more comments.
“How many were you expecting?”
“I was expecting more.”
I have been thinking about that for a few days.
First, we already have a one-out-of-three response rate. Direct mail measures response in hundredths and thousandths. Print advertising is less.
Second, as usual, the commenters educated the presenter. I was amused, provoked, and moved forward by the thinking in the comments.
Third, our combined information is now available to others. I plan on making this presentation several times next year and adding to the comments on this post. I might like to know about a presentation before I attend, I may have a better informed audience in the future, and I expect further comments are going to expand our knowledge of the subject.
Finally, I was already in a meeting with these 40 people for almost two hours. I don’t believe I learned as much through the conversations in person as I learned from the comments.
Your comments? *grin*