A post by Jennifer Leggio, ZDNet
How Cirque du Soleil is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows.
http://blogs.zdnet.com/feeds/?p=2551&tag=nl.e539
Posts
Why Verizon's new '3-year price lock' is a bit of a misnomer
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The carrier is offering a free phone, too, but don't skip the fine print.
I believe this sometimes called backdoor advertising. You develop a small group who expands your message to a large group; very similar to word of mouth but more long reaching through blogs and social networks.
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