A post by Jennifer Leggio, ZDNet
How Cirque du Soleil is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows.
http://blogs.zdnet.com/feeds/?p=2551&tag=nl.e539
Why neglecting AI ethics is such risky business - and how to do AI right
-
Companies that combine innovation and trust have a competitive edge.
Discover the best practices that ensure ethical, sustainable deployment.
I believe this sometimes called backdoor advertising. You develop a small group who expands your message to a large group; very similar to word of mouth but more long reaching through blogs and social networks.
ReplyDelete