After you get functionality right, what comes next?
Aarron Walter http://carsonified.com/blog/design/emotional-interface-design-the-gateway-to-passionate-users/
Earth to Southwest (and every other service company): make your surveys
about your service, not just personnel facing customers
-
Here is the survey hook that came in an email after a Southwest flight: And
here is the first question in the survey one gets hooked into taking: I
gave up...
What a fun post! Looking at Wufoo and Feathers was very enjoyable. The issues of the "public private life" can be significant to those who did not grow up with this concept in place. The best line: "People want to connect with real people and too often we forget that businesses are just collections of people."
ReplyDeleteWhat got me was that he was saying we can design for passionate users!
ReplyDelete