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Wednesday, December 15, 2010

Platform or Conversation?

Bloggers are looking to get their message out. After creating a blog, the repeating tasks become posting new and attracting readers.

There are many platforms that have already attracted the readers you covet. They probably want some content that will satisfy their current readers and attract more readers.

I have watched new managers on previously successful platforms and foundering founders try to enforce their idea of intellectual purity. That usually leads to an empty space except for the suspect webinars and multi-level marketing “opportunities,”and occasionally suspect webinars FOR multi-level marketing “opportunities.”

I have reached the conclusion that anything I write gets more meaning from reader comments. I am often surprised and frequently enlightened by what the readers see.

The big question is, “Do you want to control the platform or the conversation?” You can make some powerful decisions after answering that question.

Your thoughts?