For at least a decade, young guys in black shirts and nose rings have been telling managers, "No, the software won't let you do that." And the managers are stopped.
Twelve years ago, I did a presentation, "How To Build Your First Website In Two Hours Or Less" for the Washington Chapter of the The Association of Information Technology Professionals, which resulted in a dozen new sites at the next meeting from managers of IT organizations.
A couple of months ago, I was talking with Tony Byrne of CMSWatch. Best thing he said was, "Don't adopt software that is too complex for you to maintain."
For over a year, I have been saying we are coming to a time when everyone should maintain their own website, for accuracy and timeliness. I remember when executives hired graphic artists to do their slides (which came in a round carousel) until software that allowed self made slides changed that process. We are at that point with websites now.
Now Lisa Williams has three excellent posts for journalists to take control of their web presence. And you don't have to be a journalist to benefit from her recommendations.
Direct marketing (and the other kind) - Direct marketing is outbound, measured and designed to pay for itself. So, the catalog you get in the mail, or the Fuller Brush man. The idea was to buy st...