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Monday, July 26, 2010

Inbound Marketing – Good Book!

Inbound Marketing – Get found using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah is a fast, two hour read with a lot of good points.

We differ about building websites, blogs, LinkedIn,  and generating followers, but our differences are not antagonistic, more matter of emphasis, like the blind men describing the elephant.

They also go deep into using Facebook for business marketing, using Digg, and winning with StumbleUpon.

Best things I learned,

   1. Make your primary web presence a hub for the group you are trying to attract. Whether it is a website, a blog, a fan page, you want to make it frequently changing, and build it so that changes can be sent to your followers.
   2. Design the site so the changes can be posted by the writers, and not have to be sent through IT. This allows for tests and frequent editing.

   3. Website Grader, their free online analysis of your website, blog, whatever you are using.

Which Web 2.0 books and blogs are you liking?

Monday, July 19, 2010

The Pete Slam

Pete League sent an email from the Olde Course as he was finishing marshalling at The Open Sunday.

I was a marshall near the Old Course Hotel.  Third volunteer gig this year at three majors.  Gallery Guard (marshall) at the Masters.  Green crew at Pebble Beach.  One more at Whistling Straits (green crew) and I'll have my "Pete Slam." 

You might remember Pete League as the man who created the Career Center at George Mason University. I could always count on Pete to insist on walking the golf course.

The Pete Slam. Now that's an enthusiast!

Tuesday, July 6, 2010

Thursday, July 1, 2010

Who Participates And What People are Doing Online — A nice chart of who participates online, and what they're doing -- data from Forrester Research