Let’s suppose you went to
DickDavies.com and
selected the third navigation link, Presentations.
Pretty cool, eh? Notice you went across
two websites?
It would be real easy to have a reader
go between those blogs and never notice. We use that at Sales
Lab Resources.
Members of the
Institute of Electrical and Electronics Engineers (IEEE) get branded
email addresses, i.e., tom.edison@ieee.org,
which is a handy way to get the word out. The very best forward
thinking organizations are starting to use corporate email domains
like IEEE, maybe yours does, too.
What if the people
who use your email domain also had a spot to put their own tools?
Perhaps could occasionally use your internet?
That
solves the problem of, What do you get when you cross a
mobster with a marketer? An
offer you can’t understand.
Are you really
trying to promote stock photos of people who don’t work for your
organization and bafflegab from people who only talk among
themselves?
Robert
Collins, the savant who invented the drive-by demo, recently
posted
this. I figure that’ll get him users, readers, and new friends.
I downloaded mine.
What might one of
your people put on their own space that was linked to your brand?
A bake sale? A
chess competition?
And then you’d
probably be visited by some bakers, cake buyers, and chess
aficionados.
But they aren’t our target markets!
Target markets, profiles, hot prospects, and the chosen few
are fictions we make up to try to impose order on a chaotic, sometimes
frightening world.
I have it based on unimpeachable
authority that bakers, cake buyers, and chess aficionados buy in
exactly the same percentages as your low hanging fruits.
How do I know?
I counted.
What could you do to make your web
fiction more useful to your real world?
Kick off the New Year Right at Talk Your Business - How to make more and better sales right away! Wednesday Jan 30, 11:45 - 1:00 at the Arlington Chamber Small Business Roundtable
Kick off the New Year Right at Talk Your Business - How to make more and better sales right away! Wednesday Jan 30, 11:45 - 1:00 at the Arlington Chamber Small Business Roundtable
Posts
Dick:
ReplyDeleteWe best serve our customers, supporters, prospects, and referrers by giving something of value.
When we make it easy to follow a path or perform an instruction, are we offering value?
Last night I went to ZooLights - a night-time event with decorative lights and activities after dark to celebrate the season. In the confirmation for tickets there an explanation of where to check-in and pick-up the tickets, at the gate there was a prominent sign on either side reminding us where to pick-up the tickets, and as we approached the two cited locations there was a big a-frame sign on the path to indicate this was the place to pick up the tickets. Overkill? Nope - value...we could enjoy the event without being distracted trying to find our tickets.
The linked sites add value by seamlessly moving the reader from one point to another - remember being encouraged to click a link, presumably for more of the story and getting the home page of the other site - then bumbling around trying to find the referred article - or just giving up. Any value there?
Good points!