I was fortunate to attend Tony Mayo’s wonderful presentation Whole Brain Leadership at the Leadership Breakfast.
His content was superb, and go see his show when you have a chance. You will be changed for the better. Can’t be helped.
The best lesson for me was about his presentation.
He had one very clear idea. Not an easy idea or an especially attractive idea, but one sharp focus. He spent his hour showing the benefit in a variety of ways, mental, intellectual, theoretical, experiential, physical, heroic, and humorous. Whatever way anyone in the audience needed to learn it, Tony was providing.
Many presentations, even when they are over, I’m not clear what the presenter wanted me to know. Often, the whole presentation has a subtext that this ain’t gonna work. They have one path for presentation and often generate more heat than light.
Tony Mayo wanted everyone to believe, so he cut his idea to a bare minimum, and then did everything he could to make it bright and wonderful. Works.
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Bottom of the funnel
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It’s easy to get focused on the public-facing mouth of the funnel. More
followers. More impressions. More buzz, hype, promotion. Get the word out.
Just abo...
Dear Dick,
ReplyDeleteThanks for the kind words. It is particularly satisfying to be complimented for a feature one specifically strove for. I pared down that presentation relentlessly and revised it many times. As H. G. Wells said (approximately) good writing all comes from re-writing.
In case your readers are wondering what my "1 Clear Idea" is, have them click here: http://tr.im/meditate
I appreciate your support.
Singular focus in a presentation is difficult but puts more understanding for the audience into it.
ReplyDeleteWell said, Randy! Also makes it easier on the communicator, no?
ReplyDelete