A post by Jennifer Leggio, ZDNet
How Cirque du Soleil is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows.
http://blogs.zdnet.com/feeds/?p=2551&tag=nl.e539
Posts
I thought the Bose QuietComfort headphones already hit their peak - then I
tried the newest model
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With the new QuietComfort Ultra 2, Bose doesn't try to reinvent the wheel.
Instead, it's made strides in almost every essential aspect.
I believe this sometimes called backdoor advertising. You develop a small group who expands your message to a large group; very similar to word of mouth but more long reaching through blogs and social networks.
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