A post by Jennifer Leggio, ZDNet
How Cirque du Soleil is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows.
http://blogs.zdnet.com/feeds/?p=2551&tag=nl.e539
Posts
Diagnostics
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“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and
that was about it. Often, we build things hoping they’ll work. But complex
systems...
I believe this sometimes called backdoor advertising. You develop a small group who expands your message to a large group; very similar to word of mouth but more long reaching through blogs and social networks.
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