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Wednesday, March 17, 2010

Cirque du Soleil's social media balancing act

A post by Jennifer Leggio, ZDNet

How Cirque du Soleil is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows.

1 comment:

  1. I believe this sometimes called backdoor advertising. You develop a small group who expands your message to a large group; very similar to word of mouth but more long reaching through blogs and social networks.