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Friday, May 21, 2010

How To Start Blogging

I’m having a rush of wannabe bloggers launch this month. Here’s the process we’ve developed to get people cruising quickly.

First we get past, “No you can’t hire someone to blog for you!”

Next, start reading blogs. I recommend using a blog aggregator so the blogs you read don’t clutter your email inbox. I recommend Google Reader, which comes as a free part of also free Gmail.

Then subscribe to some blogs. I use RSS (clicking on that orange and white square in the address box at the top of your web browser.

Here are five blogs where I see great stuff:
Through The Browser
Sales Lab Posts
Seth’s Blog
Drew’s Marketing Minute

After you have mastered Reader and read ten blog posts, start looking for an opportunity to comment. Nasty and pointing out errors is boring and backfires regularly. Improve and encourage the discussion. Don’t send private notes, let everyone read your contribution. Think “contribution.”

After you can comment without typos and have collected a couple of thank you messages for your comments, you are ready to blog.

I recommend Blogger, another free Google product. It is almost maintenance free and it seems like Google Search has set up a branch office at the foot of my driveway.

Pick a good name. There are a lot of them out there. I like “Through The Browser” too much. What do you care about?

Start writing and posting. Try posting twice a week. It’s less than two hours of your time.

My biggest hurdle is getting a title/subject. When I think of one, I write it down on paper. Otherwise it gets away.

Figure ten sentences/five paragraphs. More or less is good. I compose in LibreOffice to get rid of rude formatting.

Six posts is a mature blog. Start asking people to read your blog. Use your blog address in your email signature and when you comment.

Congratulations! You are now an experienced blogger!


  1. All good & practical advice.

    But why do we read blogs anyway? If we toss out the rants and blathers, we read them to see another perspective on the subject - another point of view - another take on it.

    If we know and trust the credibility of the writer, we may also be seeking knowledge; if not, it is no more than raw data - to be combined with other similar data for us to process and perhaps to develop some conclusion. After all, although counter-intuitive, just because it is in writing it may not be accurate, complete or entirely correct.

    We also read blogs to see 'best practices' of others - how the writer attacks a problem or creates a masterpiece. Again, this is a view and subject to validation. Could be the author is sharing some worthwhile knowledge - like advising a boater to air out the bilge before starting a gas-powered boat (avoid explosion). But could be a diversion which is not intended to be an aid - like a momma bird on the ground fluttering and dragging a wing while moving away from her nest.

    With this in mind, share knowledge and make a positive contribution; do not waste time with junk, lies or attacks in the costume of valuable business information.

    And - above all...have some fun doing your writing and blogging!

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